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Introduction
Who are we?
Problem Statement
Key Resources
Theory of Change
Bringing change
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Our Vision
Period Poverty and Education
Behavior change, Increased awareness and action

Who are we?

Our campaign aims to empower women by diminishing the effects of period poverty through destigmatizing menstruation and making sustainable period products more accessible to underprivileged communities. Ultimately, this campaign hopes to eradicate wrongful feelings of shame in young girls over a normal bodily process and ensure they don't miss on schooling opportunities. A summary of our two-phase plan: Phase 1: Provide menstrual education to youths by going to schools in rural areas. Our workshops will be divided into two parts: 1) general menstrual health (e.g: regularity of cycles, types of cramps) and 2) menstrual products and period hygiene. Additionally, summaries on the workshop and helpful tips will be given in the form of handbooks. #BulanSisters will also be on social media to answer menstrual-related enquiries and provide additional information to our followers in championing the destigmatisation of menstruation. This includes a buddy system where followers are assigned to a #BulanSister if they have personal questions or need advice. Phase 2: Supply reusable menstrual products/care packages to those experiencing period poverty. Reusable pads would be made by B40 women to help them earn a side income. We plan to source our reusable fabrics from a) donations b) thrift stores.
Chow Jo Yi
Yong Qian Hua
Iris Foo JieZhen
Yong Jia Ying

Problem Statement

Problem Tree and Iceberg Analysis

To build your campaign, your problem tree analysis needs to identify the problem, the effects and the root causes. Add your findings from your assignment over here!

Community Interviews & Empathy Building

Key Resources

MEDIA & COMMS
TEAM MANAGEMENT
PARTNERS & STAKEHOLDERS

Media & Comms

  • Communication Strategy

    Your communication strategy will help you successfully reach your intended audience. Your strategy helps you outline who you aim to reach, what channels you wish to use and what messages you want to push.

  • Communication Channels

    Here you explore the different communication channels that can be used to disseminate the content being created.

  • Content Creation

    Outline the media content you wish to create that clearly articulates the campaign objectives.

Team Management

  • Budget/Funding

    You must design a budgeting and fundraising strategy to ensure you are able to run your campaign effectively on limited resources.

  • Team Support

  • Technological Tools

    What are the freely available online tools & platforms that you will be using to make the campaign more effective.

Partners & Stakeholders

  • Stakeholder Mapping

    You must have a clear understanding of the different players in the ecosystem to identify who/which organization you must communicate with to influence decisions and actions.

  • Political Landscape

    Understanding the power structures present in Malaysia, your rights, civic duties as a citizen, and greater sense of public responsibilities is important to identify when developing your campaign. State the current political landscape here!

  • Mentors & Ambassadors

    To help push the campaign further, you need to identify and recruit key people who believe in the cause so you are able to leverage of their knowledge, networks, and public presence. List down the key people for your campaign over here!

Objectives

How do you define success in the short term, intermediate, and long term?

Activities

What tasks need to be done to achieve the desired outcomes?

KPI

What indicators are you using to show the effectiveness of your campaign.

Output

What indicators will show that your project is on the right track?

Bringing
about the
change
you wish
to see

STEP

Know Your Problem

The team needs to have a strong foundation, be able to articulate their mission, the message they will be sending out to the world and delegating roles/responsibilities.Stakeholder mapping How do you grow your own tribe/movement from within (how do you run a movement)

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STEP

Goal Number

The team needs to have a strong foundation, be able to articulate their mission, the message they will be sending out to the world and delegating roles/responsibilities.Stakeholder mapping How do you grow your own tribe/movement from within (how do you run a movement)

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STEP

Indicator

The team needs to have a strong foundation, be able to articulate their mission, the message they will be sending out to the world and delegating roles/responsibilities.Stakeholder mapping How do you grow your own tribe/movement from within (how do you run a movement)

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STEP

Policy and Law Change

The team needs to have a strong foundation, be able to articulate their mission, the message they will be sending out to the world and delegating roles/responsibilities.Stakeholder mapping How do you grow your own tribe/movement from within (how do you run a movement)

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STEP

Social Entrepreneurship

The team needs to have a strong foundation, be able to articulate their mission, the message they will be sending out to the world and delegating roles/responsibilities.Stakeholder mapping How do you grow your own tribe/movement from within (how do you run a movement)

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ul